The Art Of Home Brew

How to Make Peak-Quality Coffee in Your Own Kitchen

Let’s be honest: there is a special kind of disappointment that comes from waking up, craving a bold cup of coffee, and ending up with a mug of brown, bitter water.

You don’t need a $2,000 espresso machine or professional training to make incredible coffee. Whether you’re brewing our chocolatey French Roast or a lighter Breakfast blend, follow these four pillars of home brewing.

1. The "Roast-to-Order" Advantage

The most expensive brewer in the world cannot fix old beans. Coffee starts losing its aromatic oils the moment it finishes roasting.

The Rule: Look for roasted to order beans, not a "Best By" date.

The Tip: Because we roast-to-order, your beans arrive at their flavor peak. Your beans will have "rest" for a few days after the roast while shipping to allow the flavors to settle.

2. The Golden Ratio

Most "bad" home coffee is simply a matter of bad math. Eyeballing your scoops leads to inconsistent flavor.

The Standard: Aim for the 1:16 ratio (1 gram of coffee for every 16 grams of water).

The Simple Version: Use roughly 2 tablespoons of ground coffee for every 6 ounces of water.

3. Grind for Your Method

The size of your coffee grounds dictates how fast the water extracts the flavor. Using the wrong grind is the #1 cause of bitter or sour coffee.

Coarse (Sea Salt): Best for French Press.

Medium (Table Salt): Best for Drip machines and Pour-overs.

Fine (Powder): Best for Espresso.

4. Respect the Water

Coffee is 98% water. If your tap water tastes like chlorine, your coffee will too.

Temperature: Aim for 91°C to 96°C (195°F to 205°F).

The Trick: If you don't have a thermometer, let your kettle boil and then sit for 30 seconds before pouring. Boiling water can "scorch" the grounds.

Choose Your Brewing Method

Method	Best For...	Flavor Profile
French Press	Body & Texture	Bold, heavy, and oil-rich.
Pour Over	Clarity & Nuance	Clean, bright, and highlights specific notes.
Drip Machine	Convenience	Balanced and consistent for a crowd.

The Final Secret: Equipment Hygiene

Old coffee oils stick to your carafe and filter basket, eventually turning rancid. A quick rinse with hot water after every brew—and a deep clean once a week—will keep your morning cup tasting as fresh as the day the beans were roasted.